Homework 2-23-2008 #1, Google acquisitions

The source of the list of the acquisition companies by Google, based on Wikipedia.
The Implication strategic summarized from many sources.

YEAR	COMPANY/ PRODUCT	BUSINESS AREA	STRATEGIC IMPLICATIONS
2001	Deja News	Google Groups	Users able to search and access archieve of Usenet newsgroup articles. Also can find discussion groups related to their interests and participate in threaded conversations, either through the Google Groups web interface or by email.
	Outride, Inc.	Spin-Off from Xerox PARC	Makes Google give the nearest result from what users' exepected.
2003	Pyra Labs	Blogger	Blogger claims that the service is now more reliable because of the quality of the servers. It makes an effort to become profitable. Also makes people can write or share anything by writing blogs.
	Neotonic Software	CRM Technology	A step for Google to move into providing services for e-mail discussion groups, in competition with Yahoo, also needs such a strong support channel for its upcoming webmail service GMail, and according to News.com, the service could push Google into yet another field of operations: licensing customer resource management tools to small businesses.
	Applied Semantics	Advertising Technology	Google will enable to create new technologies that make online advertising more useful to users, publishers, and advertisers alike.
	Kaltix	Search Engine Technology	Google will enable to developing innovative search technologies that make finding information faster, easier and more relevant.
	Sprinks	Paid listings unit of Primedia	Google to become the exclusive provider of contextually targeted and search advertising across the 450 About.com Guide Sites and the Web sites for most of Primedia's Consumer Media and Magazines Group.
	Genius Labs	Blogging	Makes Google more stronger in blog industry and makes users easier to make and write a blog.
2004	Ignite Logic	Website Creation Technology	Ignite Logic could helps Google in law firms to set up websites.
	Baidu (2.6% stake)	Chinese Language Search Engines. All shares were sold in June, 2006	The deal will help Baidu ease competition and get to better know the market especially in Chinese Language. Also for fight the rivals, !Yahoo, that acquired Hong Kong-based 3721 Network Software Co Ltd, which controls another major Chinese search engine provider Beijing 3721
	Picasa	Photo management software	By acquiring Picasa, makes Google more attractive, such as : 1. Locate and organise all the photos on your computer 2. Edit and add effects to your photos with a few simple clicks. 3. Share your photos with others through email, prints and on the web: it’s fast, easy and free.
	Keyhole, Inc.	Mapping software; used in Google Earth	Google's mission is to organize the world's information and make it universally accessible and useful.
	Where2	Mapping software; used in Google Maps	The goal was to make easier for users to plan their trips and select optimal routes. Because with Where2 users won't hunt-and-seek.
	ZipDash	Used in Google Ride Finder	By acquiring ZipDash, some of the technology is/was intended to allow mobile phone users to get real-time traffic info using the GPS in their phones
2005	2Web Technologies	Web-based spreadsheet	To make how to quickly and easily share information in real time. And the team explore to making spreadsheet software, and the spreadsheets themselves, available on the web. And now, Google Spreadsheets is available as a limited test on Google Labs
	Phatbits	Widget Engine	Phatbits has since become a key component of Google's overall desktop applications strategy.
	Urchin Software Corporation	Web analysis	Google plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective.
	Dodgeball	Social Networking	With Dodgeball, Google wants to make social networking by mobile phones, that allows users with cell phones to notify their friends via text messages (SMS) as to what bar or restaurant they currently are at (and thus where their friends can meet them for a drink).
	Reqwireless	Web browser and Mobile email	Google intends to make their own mobile browser to compete with Opera. Google is hoping to use Reqwireless's technology to come up with something similar to Yahoo's just announced Go. This sort of client server based technology has great potential for delivering a rich user experience to mainstream phones.
	Current Communications Group	Broadband Internet	Google invest on Current Communications Group because nowadays, many users use internet. So, they could expand the availability of broadband and would give consumers more choice of providers, perhaps lowering prices.
	Android (mobile phone platform)	Software for Handheld devices.	Google had developed a Linux-based mobile device OS which they were marketing to handset makers and carriers on the premise of providing a flexible, upgradeable system. By acquiring Android, makes Google ease to enter mobile-market.
	Skia	Graphics Software	Since Google become a big search engines, Google thinks how to make the interface of the web become attractive but still the best search engines.
	Akwan Information Technologies	Latin American internet operations	Google provide the best advertising services and search experience to its users, advertisers and partners in Brazil, Mexico and throughout Latin America. Because Google thinks that "what's good for your customers is good for you". And that makes Google search a very good idea indeed.
	allPAY GmbH, bruNET GmbH	Mobile Solution Provider, Germany	Based on Google's fundamental business rules, Google also wants to expand in Europe by acquiring mobile provider.
	AOL (5% stake)	Internet	Because of AOL is an American global Internet services and media company, Google also want to expand in America.
2006	dMarc Broadcasting	Radio advertising software and platform.	Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.
	Measure Map	Blog analysis	Bringing Measure Map to Google is an exciting validation of the user experience work. The mission of Google and Measure Map team is to build the best possible user experience so people can understand and appreciate the effect their blogs - their words and ideas - can have.
	Upstartle	Writely, online word processing.	Google wants to developing a set of online productivity applications to rival Microsoft. Also wants to maintain (and improve) the reliability, privacy and security of the Writely service for our current users.
	@Last Software	SketchUp, 3-D modeling	After organizing world's information with keyhole, Google wants to build 3D in Google Earth. So, It will make more like in real.
	Orion	Advanced search method	Google wants to give user the closer search results.
	Neven Vision	Computer Vision	By acquiring Neven Vision, Google wants to use the technology that Neven Vision developed. The technology just may make it a lot easier for you to organize and find the photos you care about.
	JotSpot	Website applications	Join with Google, JotSpot wants to plug their products in Google's applications. They have same vision for how groups of people can create, manage and share information online.
	YouTube	Video sharing (San Bruno, CA)	The combined companies will focus on providing a better, more comprehensive experience for users interested in uploading, watching and sharing videos, and will offer new opportunities for professional content owners to distribute their work to reach a vast new audience.
	Endoxon	Mapping solutions	Google says the acquisition "will enable us to leverage their analysis capabilities and will help us build out and improve the functionality of Google Earth and Google Maps across Europe."
2007	Xunlei (partial acquisition)	Network, file-sharing	China’s growing Internet usage, piracy has been a rising problem for the country. By acquiring Xunlei, Google-Funded Chinese P2P Site Xunlei sued for copyright infringement.
	Adscape	Video game advertising	Google explains that it will expand to in game ads, although they’re not yet sure whether these will look like contextual text ads or something else - perhaps integrated into the game. It’s another sign that Google’s mission isn’t really to do with organizing the world’s information: it’s about cramming as many ads into the world as possible.
	Trendalyzer	Software	Trendalyzer presents data in an easily-accessible, graphic format, which seems to have a use potential. Acquiring Trendalyzer, Google wants give ease in read news or see graphic format.
	Tonic Systems	Presentation Software	Tonic Systems will help bring the rumored presentation software – like a PowerPoint online, perhaps, and maybe called “Google Presently” – to Google Docs & Spreadsheets.
	Marratech video conferencing software	Video conferencing (Stockholm, Sweden)	Marratech will enable from-the-desktop participation for Googlers in videoconference meetings wherever there's an Internet connection.
	DoubleClick	Online Advertising	Google really wants to get into the display advertising business in a big way, and they don’t have the relationships they need to make it happen. Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will, in turn, provide a better experience for our users.
	GreenBorder Technologies	Desktop Enterprise Security	The acquisition gives the search engine a key piece of technology to block Web-based exploits that prey on flaws in the two most widely used browsers — Microsoft’s Internet Explorer and Mozilla’s Firefox.
	Panoramio	Geospatial Photo-sharing Service	Panoramio is a community photos website that enables digital photographers to geo-locate, store and organize their photographs. And because of that, Google will use the photos in Google Earth.
	FeedBurner	RSS Feeds (Chicago, IL)	Google constantly looking for ways to identify and offer new tools for content creators and website publishers.
	PeakStream	Parallel Processing	Google look forward to providing them with additional resources as they continue developing high performance applications for modern multi-core systems. Google wants to take all the performance gains for itself, perhaps by dabbling with GPGPUs or simply by tuning its in-house software to run well on multi-core chips.
	Zenter	Presentations Software	This technology will be added to Tonic Systems, a technology for presentation creation and document conversion. Zenter was focusing on the front end of the application, as well as community/sharing features.
	GrandCentral	VOIP Phone Aggregation (Fremont, CA)	Google bought GrandCentral because it fits well with their other services that "enhance the collaborative exchange of information between our users."
	ImageAmerica	High resolution aerial cameras	ImageAmerica’s technology will contribute to [Google’s] mapping services down the road.
	Postini	Communications Security (San Carlos, CA)	Google realized that we needed a more complete way to address these information security and compliance issues in order to better support the enterprise community.
	Tusli	Google Blogger Api Engineering Team	Improvement in Google Blog.
	Zingku	Mobile social network and communication platform	Google's plans to extend in the mobile space could include the launch of a mobile phone. With Zingku, things you wish to promote or share, can easily be created and fetched via mobile, instant messenger, and web browser. Our service integrates your mobile phone with a personalized web site so that you can easily move (zing) things back and forth between the web and and your mobile as well as powerfully connect with friends and optionally their friends.
	Jaiku	An activity stream and presence sharing service that works from the Web and mobile phones (Helsinki)	Technology has made staying in touch with your friends and family both easier and harder: living a fast-paced, on-the-go lifestyle is easier (and a lot of fun), but it's more difficult to keep track of everyone when they're running around at warp speed.